First Impressions with Trade Show Graphics

We got a phone call from a customer today who wanted to price shop for graphics for a trade show booth. Price is always a concern, especially in today’s market, but I would caution those trying to skimp on their graphics for a trade show. When you go to a trade show you are putting your company on display, and the first thing people see are your graphics. Those speak volumes about your company, how healthy it is, and your attitude about quality. There's always somebody less expensive, but they rarely give you great quality for less.

The cost of renting space, travel and hotels, and shipping your booth will usually dwarf the cost of good show graphics. A few hundred dollars spent to create a good first impression are usually well spent.

Thinking of using last year’s graphics? A lot of people are doing that now, and without a doubt it saves you money. Remember, though, that part of what you are trying to do at a show is to differentiate your company from your competition. Crisp new graphics can set you apart as the company that is up-to-date and successful.